Quoted from general daily Sinar Harapan evening. JAKARTA-face business is big motor (moge) are very promising. However, if the businessmen in this field do not understand very well the intricacies associated with big motors, can be obtained is not profitable, but in fact missing. That is the reality faced by a number of business people who have a motorcycle engine capacity above 500 cc.
One example, PT Mega Motor Performance (MMP) which mengageni Aprilia brands do not survive long. So it is with PT Cagiva Indonesia (CI), which eventually have to close the outlet in Jalan RS Fatmawati No. 28AA-BB area of South Jakarta.
Both car manufacturers (sole agent) Italian motorcycles are now among the forgotten business serving a mere devotee. The latest news, owner of MMP has been transferred outside the automotive business, was the owner of CI has long since early 2005 release of ownership to others.
The latest information, new owners will continue his business by opening new outlets in the area of the City. "Cagiva sold to the owners of his old office in Jalan Tanah Abang II," said a source who did not want his identity exposed.
With this reality, moge market in the country is only played 3 single agent and some importers. These three car manufacturers are PT Mabua Harley-Davidson (HD), PT Moto Prima (KTM), and Ducati Jakarta (Ducati). All three, contested a limited market, so not only foresight but also the creativity demanded his players to small markets that remain durable
But of the three distributors, the most flying is PT Mabua Harley-Davidson (MHD). In 2004, this HD ATPM surpassed sales targets. "We are targeting 220 units, it managed to sell 232 units," said Willy Tjondrodisaputro, General Manager for MHD, when found late last March.
Year 2005, with a strong conviction of capital, market share hobbies MHD aiming to reach 270 units. Of this amount, approximately 60 percent on touring type segment, 20 percent of type Softail, and the remaining hodgepodge of models such as the Dyna, V-Rod and Sportster.
Managing Community
According to Willy, to support the commodities, the MHD has not only after-sales services in four places (Fatmawati, Kelapa Gading, Auto Mall, and Kuta-Bali), but also how to manage a fan of HD, both incorporated in the container Harley Owner Group, Harley -Davidson Club Indonesia, and the clubs outside the two who now flourish in some areas of the capital city.
Ability to organize large motorcycle enthusiasts is also shown Ducati Moto Jakarta and PT Prima (MP). Ducati Jakarta, for example, many engage in activities that involve community members Ducati Desmo Owners Club. Prima Moto motorcycle devotee often supports adventure in adventure activities undertaken by the users of production ENDURO KTM bike trail.
In order to strengthen our good relationship with the devotee who joined in a community forum or nonklub, all three outlets to market their complementary product support in the form of driving equipment such as helmets, gloves, jackets, boots, accessories and even a sweetener as well as spare parts for his motorcycle.
Average businessmen moge uses the concept of "3 in 1." In these outlets, these businessmen unit provides sales and repair shop on the first floor. Who's accessories sales service and spare parts are carried out on the floor 2. While on the floor 3 is used to manage administration and administration.
"Interested equipment can drive directly up to the 2nd floor. Where we provide driving off-road equipment and on-road, "said Cynthia KD Munthe, Operations Manager MP, last week.
With the concept of a "3 in 1", the consumer comes into direct showroom can perform 3 activities, ie perform maintenance while the motor unit of the brand new look, while shopping for gear drive models. The three also provide a special space as the secretariat office of motor clubs.
"Every weekend, our stores are always crowded with members of Harley Owner Group," said Willy. (ERI Haryoko)
