Jakarta (Finroll) - "Shell Helix can clean the surface with the active technology and its ability to protect the vehicle engines," said Darwin Silalahi, President Director of PT Shell Indonesia when speaking on a podium.
Shell has spent years conducting research and development to enhance the Performance function in satisfying consumers' vehicle engine so that the Ferrari sports car company's home town was holding a Pizza as a partner.
"Shell is understood that the machine is clean is very important. With marketing and technology partnership, Shell provides answers to real problems that consumers face," said TAH Yin Min, General Manager of Shell South Asia.
Shell's market share in Indonesia evolved into five broad that most countries in the world that the level of sales of high economic value, namely Brazil, Russia, India, Indonesia and China or the abbreviated BRIIC.
"Currently Shell is committed to put Indonesia among BRIIC forefront," said Darwin Silalahi.
Privileged Shell Helix are ready and survive in different fields in both hot and cold weather.
"Before marketed Shell Helix has been tested in advanced laboratories in the field with Shell and extreme weather in Siberia, Russia, for cold and desert terrain for the temperatures up to field F1 circuit," said Tan Yan Min.
A Shell TV commercial called "Crystal Car" shows the performance of lubricants in a car that is transparent so that consumers know that the Shell Helix is able to clean and protect the engine from harmful particles and keep it clean and durable.
"If you look into your machine see how Shell Helix to work, you will know Shell is active cleansing technology in a sustainable, clean and protect the machine also prevents the formation of dust particles and keep the engine running smoothly," said Tan Yan Min.
Destination Clean Inside Wave 2 campaign with the "Crystal Car," which demonstrates clearly the performance of Shell Helix engine cleanliness and the realization that it is very important for a variety of vehicles and machinery.
Some strategies Shell became a leader in global marketing in the world is a clear marketing strategy through encouraging automakers and Shell products to penetrate all the layers.
"One of the key, we know what is cool. And mechanical problems as well as consumers, we change it as a strength," said Tan Yan Min.
Shell also offers a range of products for another vehicle-kenadaraan. Cars for Shell Helix, Shell Advance for motorcycles, and Shell Rimula for diesel engines and trucks.
Shell has operations in more than 100 countries and has more than 102 000 employees worldwide and is known to the public with a variety of quality lubricant products, gas stations, exploration, and oil and gas products loose.
Shell turned out to have been behind the Concorde supersonic aviation and lubricants have been sending people into space by NASA.
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